That’s right, the Italian fashion house is paving a relatively uncharted path in the luxury goods world, joining forces with Rainforest Alliance Certified ranches to source leather from approved ranches in the Brazilian Amazon for eco chic lovers everywhere.The leather used in the new Gucci for Green Carpet Challenge Handbag collection is sourced from a group of four ranches in western Brazil that have received high marks for conscientious efforts in protecting wildlife habitats, providing ethical treatment to livestock, promoting the rights and wellbeing of ranch workers, as well as curbing deforestation.
Each bag will contain a passport detailing the precise history of the leather, from the birth of the cow to the finished product. You can sleep soundly knowing that your beautiful Gucci bag has been created in line with the Rainforest Alliance certificate and that you are helping to make a positive change to the deforestation of the Amazon Rainforest.
That’s what got me thinking about the titular question, after a couple days of thinking, the answer seems clear: I’d get a Gucci bag, most likely. There are a lot of brands doing things I like right now–Louis Vuitton and Balenciaga both come to mind quickly–but Gucci’s fantastical game of theme and variations with its styles, prints, details and logos just makes its designs feel, well, fun. Plus, I don’t have a Gucci bag in my collection, and that is something I’d like to change.
Not all of the brand’s bags fit my personal style or are even things I like, but that doesn’t so much matter–because of the way the brand constantly churns through new variations and ideas, it feels like there’s something for everyone, but in a way that doesn’t sacrifice the brand’s specific vision. It takes a crazy amount of new ideas to keep going at this pace, and I hope Gucci can pull it off for some time to come.In addition to this philanthropic project, Gucci is also making a donation of 50,000 euros to the National Wildlife Federation to help promote deforestation-free leather.