Last week, Mulberry released to shoppers Johnny Coca’s first handbag designs as creative director of the British label, and this week, the brand has debuted something that may prove even more interesting to longtime fans: the brand new Mulberry Bayswater, which is Coca’s take on Mulberry’s most popular style. Don’t worry, he didn’t change it too much.
Mulberry has attracted acclaim for its fine leather goods – its bags in particular – since it was founded in 1971. The men’s bags and accessories are constructed from the best leathers resulting in an elegant and masculine look.
Mulberry hopes this Bayswater will match the original’s desirability and it is already attracting plaudits; Vogue said it made the old one look like ‘a fake picked up on New York’s Canal Street [a place famous for its fakes],’ noting that, at £895, it costs the same as the original.
For Mulberry, which for so long represented the best of British craftsmanship, the update is part of a concerted campaign to revive its fortunes after a spectacular fall from grace. Its new weapon is Spanish-born creative director Johnny Coca, hired last July.