It is a attitude for Hong Kong families to acquirement and bake cardboard replicas of aggregate their asleep admired ones could anytime wish in the afterlife.
As such the city-limits is alive with specialty food stocking aggregate from cardboard apocryphal teeth, iPads and shirts, to chauffeur-driven cars, macaroons, mansions and abounding of affected cash.
But it was the replica accoutrements and added articles address Gucci-like logos and designs that bent the eye of the affluence appurtenances maker.
“In this instance, we absolutely account the burial ambience and we assurance that the abundance owners did not accept the ambition to borrow Gucci’s trademark,” the aggregation said in a account yesterday.
“Thus a letter was beatific on an advisory base to let these food apperceive about the articles they were carrying, and by allurement them to stop affairs those items,” the account said, abacus that there was no advancement of acknowledged activity or compensation.
“Gucci needs to assure its bookish property, and does this beyond industries globally,” it said.
Replica Gucci is anticipation to be a allotment of the a lot of adapted brands in China in allotment due to its iconic logo, which conveys status.
Since its accession in Hong Kong in 1974, it has opened 11 food including its flagship operation in the banking commune of Central.
Owners of the cardboard replica shops seemed unfazed by the warning.
“These items are not acclimated by active people, it’s just to admire ancestors and for them to use,” said To Chin-sung, a 65-year-old administrator of a boutique awash with cardboard offerings.
“It’s not an exact copy, they just anticipate it looks actual similar,” he said.
To, who aswell sells cardboard accoutrements akin those from Gucci, said he had not accustomed the letter.