Under Alessandro Michele’s leadership, Gucci’s aesthetic has been transformed into one of abundance. In just a few short seasons, he’s rendered a remarkably vivid world in which embellishments and details are layered one on top of another, creating a depth of both texture and thought that has found immense appeal with both fashion tastemakers and shoppers around the globe. Michele continues this nascent tradition with Gucci Cruise 2017, which takes many of its aesthetic cues from animals.
Italian luxury brand Gucci takes a walk on the wild side with its spring-summer 2017 campaign. Captured in Rome, Italy, a cast featuring “a band of artists and colorful characters” hit the streets. Photographed by Glen Luchford, the models hang out with lions and tigers. The whimsical spring runway collection takes the spotlight with embellished gowns, casual t-shirts and tailored pantsuits.
In addition to the campaign images, Luchford also directed the following film. Set to the upbeat tunes of ‘Amore Disperato’ by Nada, the models enjoy a day frolicking through a fountain, hanging out with animals and eating burgers. Gucci creative director Alessandro Michele styled the shoot with art direction by Chris Simmonds.
Since his very first collection at the helm of the brand, layering prints over Gucci’s traditional monogram fabric has been a staple of Michele’s sophisticated, complex aesthetic. The layers provide aesthetic depth to everyday bags, and since they change by the season, they’re a hallmark of the constant variation that feeds Gucci’s enormous popularity. For Cruise 2017, Gucci offers an array of bags and accessories in this new Bengal print, and this little Gucci Padlock Bengal Bag is among our favorites. Its size makes it subtle, but the stylized tigers make a big impact.