Founded as a fur and handbag company by Adele Casagrande in 1918, it wasn’t until Casagrande’s marriage to Edoardo Fendi in 1925 that the company got its famous name. With a solid expansion of the brand through the 1940’s and a fresh, new outlook inspired by the couple’s five daughters, Fendi was able to launch the career of Karl Lagerfeld, who still holds the title of creative director today. Widely renowned for luxury handbags, ready-to-wear, and their signature double F logo, Fendi is without a doubt one of the world’s premier fashion labels.
The early roots of the Italian fashion house Fendi can be traced back to 1918 when Adele Casagrande opened a modest little leather and fur shop in Rome. The Fendi name itself, came into existence in 1925, with Adeles marriage to Edoardo Fendi.
In 1984 Fendi began diversifying their efforts, producing new products like ties, jeans, glasses and gloves. A men’s fragrance is introduced in 1989, with a complete line of menswear launching in 1990.
In the years that follow Fendi continues with a policy of aggressive expansion. Today there are over 100 Fendi boutiques and hundreds of points of sale worldwide, with two company stores in Rome and New York.